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Funding, metrics, and incentives are 3 key levers for successful innovation. Though underappreciated as only 32%, 43% and 45%

The capabilities that successful innovators have adopted at a rate that outpaces their peers include funding, metrics, and incentives2. These three levers have been grossly underappreciated by other consumer products leaders, with only 32 percent, 43 percent, and 45 percent (respectively) of firms studied demonstrating these capabilities.

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